Greenlane, a startup company that utilizes modern technology to create products and services empowering operators to run more efficient and profitable businesses, was seeking to raise its first $1 million in seed funding.
Challenge
As an experienced startup entrepreneur and executive, Greenlane’s founder needed to quickly create an investor deck and financial projections. With limited resources, he aimed to ensure the accuracy of the data while presenting to reputable investors, requiring the highest quality materials possible.
Solution
The ProAI Advisory team scheduled an interview with Greenlane’s founder to outline the business model and strategies. Leveraging ProAI’s internal pitch deck tools, exclusively used by the ProAI Advisory team, they complemented and assisted the founder in creating a compelling investor presentation.
To further enhance the deck, the ProAI team utilized its internal market research tools to determine the size of the industry, market segments, and other relevant information using reliable data from government sources. Additionally, they employed ProAI’s financial forecasting tool, which incorporates custom Python code to generate a forecast based on industry benchmarks.
Impact
Armed with a well-crafted investor deck, reliable research, and a defensible financial forecast, Greenlane’s founder successfully communicated his vision and secured the $1 million seed funding needed to kickstart the company’s growth. This initial investment played a crucial role in helping Greenlane scale its business and achieve success in its industry.
Disclaimer: This case study is based on the real experiences of Greenlane and its founder. While the information presented is believed to be accurate, ProAI and its affiliates make no representations or warranties, express or implied, regarding the completeness, accuracy, reliability, suitability, or availability of the information contained herein. The case study is provided for informational purposes only and does not constitute professional advice. Readers should exercise due diligence and seek independent professional guidance before making any decisions based on the information provided. ProAI and its affiliates shall not be held liable for any direct, indirect, incidental, consequential, or punitive damages arising from the use of or reliance on this case study.
